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My client has thousands of leads from whitepapers and webinars and Sales can't convert them.
Internationally renown keynote speaker Ted Rubin happens to be a personal friend for 20 years now. (I was Director of Relationship Marketing to his Director of Sales at 1-800-FLOWERS.COM back in 1999.)
When he last visited, we talked about why Sales is having so much trouble with marketing's leads and, ultimately, what sales should be doing today.
My client has thousands of leads from whitepapers and webinars and Sales can't convert them.
Internationally renown keynote speaker Ted Rubin happens to be a personal friend for 20 years now. (I was Director of Relationship Marketing to his Director of Sales at 1-800-FLOWERS.COM back in 1999.)
When he last visited, we talked about why Sales is having so much trouble with marketing's leads and, ultimately, what sales should be doing today.