In this episode of Winning in Professional Services, we explore the significance of client relationships and the strategies to build and maintain them. In professional services, retaining clients is crucial for growth, and we discuss how a robust onboarding process, proactive touchpoints, and thoughtful gestures can transform client interactions. We delve into the importance of documenting client information, the periodic checking of client satisfaction, and the role of personalized gifts in strengthening relationships. Additionally, we touch upon effective referral programs and how maintaining a strategic yet human approach can lead to sustained business success.