In this episode of the Scale Point Podcast, host Heather Wanniger welcomes Laura Wright, founder of EPIC at Sales, to dive into the real metrics that define success for coaching businesses. Laura shares how she scaled her business by streamlining her offers, building a lean team, and shifting her mindset from hustle to intentionality.

Listeners will learn:

• Why income shouldn’t be your only success metric
  
  
• How to structure a high-ticket offer without it draining your time
  
  
• The critical mindset shift between being in servitude and being in service
  
  
• How Laura’s “CEO Schedule” and boundaries actually tripled her income
  
  
• Her simple but powerful framework: DDD (Delete, Delegate, Decide & Do)

Grab the highlights:

00:00 - Intro: Why coaches are burned out

03:10 - What real success looks like (hint: not just income!)

07:40 - Laura’s personal story of freedom and redefining success

11:15 - Coaches and the “doing it all” trap

17:05 - The myth of high-ticket = high-touch

22:50 - How to slim down your offers and increase profit

27:30 - Laura’s 100K offer structure

32:45 - The CEO schedule that tripled her income

38:00 - Her energy-first approach to business design

43:10 - Practical steps to reclaim time and simplify delivery

48:15 - How small shifts can produce massive results

51:20 - Final thoughts and encouragement

If this episode got you thinking differently about scaling your coaching practice, it’s time to take action. 

Visit Lauren Wright online:

Website: https://epicatsales.com/

LinkedIn: https://www.linkedin.com/in/epicatsales/

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