In Episode 10 of Season 2 - a month into 2024 Ben and I give our take on how the software buying market compares to 2023. 

Specifically, we cover:

1) Why everyone was so excited about 2024 vs 2023

2) Continued budget concerns for 2024

3) How more stakeholders/ departments are involved in the buying process

4) A shift away from PLG to more wholistic self-serve buying

5) Why the market has been so competitive and ways to stand out

6) A divide in marketing strategies for 2024

Ben drinks a Coors Banquet 🍻

I drink a Chianti 🍷