What drives someone to buy a brand-new car, upgrade their house from a perfectly good house, buy new clothes after getting a new job, or even post more pictures than normal to social media?

In a word, the drive for a better status. Whether you’re selling a coaching program, hosting a podcast, offering a service, or sharing on YouTube or Instagram TV, you’re appealing to your audience’s desire for a better status tomorrow than the status they have today.

We’re not in the business of changing people’s everyday routine nearly as much as we are in helping elevate their status in a specific area of their life.

What’s the one area of life where your products, services, and Message can elevate your audience’s status? Focus on elevating your audience’s status in that one area of life and I guarantee you will gain their loyalty and love for the future.

Have a great day today and remember, your Message matters.

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”