Based in the beautiful county of Ayrshire, Graeme Warnock is a marketing professional with a diverse background working in agriculture, music and hospitality industries. In this episode, he discusses his journey into marketing, highlighting the importance of creating a need, want, or desire for a brand, product, or service.

Graeme also shares his personal challenges with dyslexia and how it has shaped his approach to marketing, focusing on simplicity and clear communication to resonate with consumers.

We also chat about:

• the importance of making technical information understandable and relevant to the audience,

• the role of influencer marketing in building brand awareness and the need for authenticity in these partnerships,

• the challenges of measuring marketing success, handling communication issues, and adapting to industry and technological changes.

Listen in to hear Graeme's thoughts on communication, cows and coffee!