<p>According to the latest thinking, B2B sales and marketing is all about story-telling these days.  In this episode Simon, Paul and Chris do an in-depth exploration into storytelling as a tool in business and B2B marketing.</p>

According to the latest thinking, B2B sales and marketing is all about story-telling these days. In this episode Simon, Paul and Chris do an in-depth exploration into storytelling as a tool in business and B2B marketing.

What’s the Story with Stories in Business?

The Verto Verdict is a podcast seeking the truth in B2B sales & marketing. We examine business, sales and marketing ideas and concepts that are misunderstood. Our intent is to provide practical advice at all levels of B2B companies – from CEOs to individual sellers and marketers. The Verto Verdict is created by Verto Advisors and hosted by Simon Boardman, Paul Shiman and Chris Reeves. To learn more, visit www.vertoadvisors.com.

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The Verto Verdict is a podcast seeking the truth in B2B sales &amp; marketing. We examine business, sales and marketing ideas and concepts that are misunderstood. Our intent is to provide practical advice at all levels of B2B companies – from CEOs to individual sellers and marketers. The Verto Verdict is created by Verto Advisors and hosted by Simon Boardman, Paul Shiman and Chris Reeves. To learn more, visit www.vertoadvisors.com.

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What’s the Story with Stories in Business?

What’s the Story with Stories in Business?