The Masterful Man

What’s the Story You’re In? How Men Use Narrative to Understand (and Misunderstand) Their Lives


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Story isn’t just something we consume—it’s something we live in.

In this episode, Sven sits down with writer and storyteller Cliff for a deep, honest exploration of the power of narrative—not just as entertainment or catharsis, but as a framework men use to interpret their lives.

This isn’t a conversation about storytelling in the creative sense. It’s about what happens when a man begins to notice the stories he’s already inside: stories about himself, about other people, about what’s possible or impossible—and how those stories either keep him stuck or open the door to something new.

Through reflections on literature, tragedy, archetype, and personal growth, Sven and Cliff explore:

  • Why we need story to navigate meaning—but often never question the ones we’ve adopted
  • How stories can become protective strategies that excuse our inaction or numb our pain
  • The subtle difference between living a story and using a story to avoid living
  • How many men live like “heads on sticks,” narrating life instead of engaging it
  • Why transformation often starts with catching yourself mid-story—and choosing differently
  • The role of honesty, awareness, and responsibility in becoming the author of a different life

This episode invites men to stop asking, “Is this story true?” and instead ask,

“What is this story doing for me—and what is it costing me?”

Because the story you’re in might not be yours.

And the next chapter doesn’t have to look like the last.

🔹 Join the community of men exploring deeper ownership, awareness, and authorship: https://masterful.men

🔹 Follow the show to keep challenging the stories holding you back

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The Masterful ManBy Sven Masterson