Walt Hickey is a data journalist who launched a newsletter for numeric nerds several months ago. He’s worked for Business Insider, FiveThirtyEight, and, currently, Insider (a sister company to BI), often writing about the intersection of culture and data: How we can understand movies, books, and social trends better through a filter of numbers, or how numbers help us understand the world around us better.

Numlock News is an outgrowth of something he did at FiveThirtyEight, giving him a leg up—with that publication’s support—in creating a freemium newsletter with bite-sized nuggets delivered daily to everyone, while paid subscribers get a weekly extra. We talk about his approach and the tools he uses.

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