Your website should be your best marketing tool, not a roadblock. In this episode, we reveal why clear messaging beats flashy design and how top firms use SEO, videos, and personalization to turn visitors into clients. Learn the three-second test to see if your site is working and get practical tips to make it a lead-generating machine—whether you manage $500M or $20B in assets.Listen now and upgrade your digital strategy!Connect with me: <ul><li><a href="https://www.linkedin.com/in/candicecarlton/">Candice Carlton on LinkedIn</a></li></ul>Want to learn more…<ul><li>Visit <a href="http://ficommpartners.com">ficommpartners.com</a></li></ul>

Your website should be your best marketing tool, not a roadblock. In this episode, we reveal why clear messaging beats flashy design and how top firms use SEO, videos, and personalization to turn visitors into clients. Learn the three-second test to see if your site is working and get practical tips to make it a lead-generating machine—whether you manage $500M or $20B in assets. Listen now and upgrade your digital strategy! Connect with me: Candice Carlton on LinkedInWant to learn more…Visit ficommpartners.com

Your website should be your best marketing tool, not a roadblock. In this episode, we reveal why clear messaging beats flashy design and how top firms use SEO, videos, and personalization to turn visitors into clients. Learn the three-second test to see if your site is working and get practical tips to make it a lead-generating machine—whether you manage $500M or $20B in assets.Listen now and upgrade your digital strategy!Connect with me:&nbsp;<ul><li><a href="https://www.linkedin.com/in/candicecarlton/" rel="noopener noreferrer">Candice Carlton on LinkedIn</a></li></ul>Want to learn more…<ul><li>Visit <a href="http://ficommpartners.com" rel="noopener noreferrer">ficommpartners.com</a></li></ul>

What's the Three Second Rule for Websites?

Welcome to Season 3 of The New Skool Podcast—where we cut through the noise to help RIA execs and changemakers like you confidently own organic growth. I’m Candice Carlton, Head of Strategy at Ficomm, here to guide you in marketing strategies that actually work.  

This season is your unapologetically fearless guide: how to stand out with authenticity, sequence activities for real results, and measure what matters. We’ll dive into handling cold leads, smashing growth plateaus, helping your advisors accelerate referrals, and nailing your social media game—no cookie-cutter advice, just what matters to move the needle.  

And, of course, it’s vulnerable, real, and New Skool. Ready to rethink growth? Let’s get to work. Make sure to subscribe for future episodes and if you dig the content, a review is always wildly appreciated.

Business

Entrepreneurship

Investing

Marketing

Welcome to Season 3 of The New Skool Podcast—where we cut through the noise to help RIA execs and changemakers like you confidently own organic growth. I’m Candice Carlton, Head of Strategy at Ficomm, here to guide you in marketing strategies that actually work. This season is your unapologetically fearless guide: how to stand out with authenticity, sequence activities for real results, and measure what matters. We’ll dive into handling cold leads, smashing growth plateaus, helping your advisors accelerate referrals, and nailing your social media game—no cookie-cutter advice, just what matters to move the needle. And, of course, it’s vulnerable, real, and New Skool. Ready to rethink growth? Let’s get to work. Make sure to subscribe for future episodes and if you dig the content, a review is always wildly appreciated.

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What's the Three Second Rule for Websites?

What's the Three Second Rule for Websites?

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