CapCut owns your face now?! Let’s talk about what’s really going on.

In this episode of Marketing Trends Now, I’m digging into the viral headlines about CapCut’s Terms of Service—the ones that had creators deleting the app overnight. But before we all spiral into panic, let’s break down the facts.

I’m walking you through what CapCut actually said, how these terms compare to the platforms you already use (yes, even Instagram and TikTok), and how to protect your content while still editing like a pro.

Key Takeaways:

• What CapCut’s controversial license language really means
• Why this isn’t a new issue—and why almost every platform does it
• What you need to know before uploading client work or sensitive content
• Safer options for editing when privacy and IP rights matter
• How to lead with calm, not chaos, when platforms change

Timestamps:

00:00 – The panic over CapCut’s new TOS

01:00 – What creators were saying vs. what’s actually true

02:30 – CapCut’s official response: Did anything really change?

04:00 – The standard license language almost every platform uses

05:15 – Why even your drafts aren’t totally private

06:30 – Should you use CapCut for client work?

07:50 – Be the calm voice, not the clickbait echo

09:00 – What this means for creators moving forward

Bottom line? Don’t just react to headlines—read the fine print. Stay smart, stay strategic, and keep creating.

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

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