The twelfth and final stage of the Hero’s Journey is what I call Returning with the Elixir. If your audience is a client, this is the stage where their best friends or spouse or siblings start commenting on the difference.

It’s when people see the transformation, they see your client is different than a few months ago.

What is the reason your client will give for their transformation?

The story you want them to share is their Hero’s Journey.

Most importantly, it’s where you show up in their story that shows they had the strength and you simply showed them the way and walked with them through every stage of their journey.

This is where testimonials are so essential. Try to capture your client’s journey in a video or a written testimonial that you can share. The best testimonials are where the before-and-after details are shared. That shows other prospects and audiences that they can have the same type of experience because we find our stories in the stories of others.

And that’s the Hero’s Journey, twelve simple steps that show the world you will do what it takes to help your audience have a better tomorrow starting today.

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”