We all tell stories in our business. Whether we cognitively realize it or subconsciously play a specific narrative in our minds, the reality is we want to experience a story that leaves us feeling better about ourselves in each area of life.

Your audience is experiencing an unfinished story. There are people who are in pain, they’re lost, they’re confused, frustrated, even mad about where they’re at in a specific area of life, the area where you have the answers or solutions to fix their problem.

It’s like they’re experiencing a half-finished story and don’t know how to reconcile what they want with what they’re experiencing right now.

How do they want you to show up in that story? What are the best ways you can write the rest of their story that helps them overcome whatever they’re facing right now?

Your audience already has an idea of how they think someone like you can fix their problem. The key is knowing how to best show up to finish the story they’re wanting you to complete for them.

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”