What's the Worst that Could Happen?

This is a bit of a rogue podcast if I may say so myself. I take you along the journey of how I created Natural Birth Co, how it flourished, why I closed, the existential thoughts that followed and how I shifted and maneuvered onto a new path, career change, life change, equally as aligned.

We discuss:

• Intuitive decision making, following the pulse and being able to settle the logic and intellect when required
• Getting super clear on what you want, and unapologetically settling for nothing less 
• Allowing your path to be led by you, and not having to fit into a label, or box, or package
• Surrendering of the ego and identity
• How quick change can be

At the time of releasing this podcast, I have just opened more availability to accept new clients! If you wish to work together contact me

@amy_paulinich

[email protected]

Connect with me!

Instagram: @abbiewhittaker_

https://www.instagram.com/abbiewhittaker_/?hl=en

Support the show:

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2. Share this episode with someone you think will love it. 

Soph Wilson from Ontrack studio- Marketing queen, with a passion for content that connects, started a podcast studio to help business owners specifically communicate their purpose, their passion, and their knowledge with long form content. 

Sophie explains how ontrack was created from a true desire to help her clients really express their USP and make true content that connects, minimising costs, time and maximising impact.

We discuss:

• The marketing funnel
• How to make content that makes your ideal client feel something
• How to create a podcast strategie 
• How to use your podcast to sell your service/ product
• How to make money from your podcast
• How to use your podcast throughout a multitude of marketting platforms for the ultimate repurposing hack

I just know you are going to love this poddy as much as I loved recording it! 

Connect with Sophie!

@sophie.on.track.studio

@on.track.studio

Connect with me!

Instagram: @abbiewhittaker_

https://www.instagram.com/abbiewhittaker_/?hl=en

Support the show:

1. Share this episode to your stories & tag me!

2. Share this episode with someone you think will love it. 

In this episode, we're joined by Hannah, the powerhouse behind Socially Sands- a social media strategy company that empowers women to confidently show up online, make an impact, and grow their audience.

Hannah’s journey began just two years ago, creating consistent TikTok content that quickly gained traction. From there, she expanded into one-on-one TikTok consulting and now leads large-scale group coaching programs that cover all aspects of social media.

But Hannah’s story goes far beyond content creation. In this episode, we dive into:

• Her early career in music and events management
• The evolution from content creator to consultant and coach
• Building a business while being a mother of two
• The dynamic of masculine and feminine energy in relationships and business
• What it looks like to lead with strength without losing softness
  
  
  

Whether you're just starting out or scaling your online presence, this episode will leave you feeling inspired and ready to take action.

Han has given our blessed podcast listeners a generous $100 discount for her upcoming tour! CODE: SCTOUR

Book through her Instagram @sociallysands

Connect with Hannah!

@sociallysands

Connect with me!

Instagram: @abbiewhittaker_

https://www.instagram.com/abbiewhittaker_/?hl=en

Support the show:

1. Share this episode to your stories & tag me!

2. Share this episode with someone you think will love it. 

Tess Keightley is a dietician and nutritionist, and a breath of fresh air. Founder of the Authentic Spoon nutrition, a nutrition consultancy business for brands in the wellness space. Where she is the jack of all trades and master of none, with an ever changing role and scope throughout the her business. 

The consistencies with Tess throughout her business include nutrition communications, evidence-based individualised information, authenticity, always willing to grow, learn and change, and a constant desire to share good foodo.

We discuss some of Tess’s biggest road blocks in her business, leading to the ol’ and faithful burn out, how she grw her business remaining authentic to herself, and her business desires, while servicing the people, how she adapted into being a mum while running her business, her employment structure, her ever changing business model and so much more goodness.

Connect with Tess!

@authentic_spoon

@tesskeits

Connect with me!

Instagram: @abbiewhittaker_

https://www.instagram.com/abbiewhittaker_/?hl=en

Support the show:

1. Share this episode to your stories & tag me!

2. Share this episode with someone you think will love it. 

Jaymee Morrison is General Manager and co-owner of Town, one of the Sunshine Coast’s leading real estate agencies. Jaymee shares her impressive journey from starting as a young sales advisor to leading high-performing teams and ultimately making the leap into entrepreneurship. We dig into the challenges and rewards of working alongside family, navigating imposter syndrome, and balancing motherhood with business leadership.

Jaymee opens up about the transition from the structure of corporate life to the unpredictable world of small business, and how she’s helped transform Town into a values-driven, community-focused brand. Expect candid conversations about gender dynamics in the workplace, the realities behind the glamor of real estate, and practical insights for anyone aspiring to enter sales or start their own venture. Whether you’re interested in personal growth, business culture, or the ins and outs of the Sunshine Coast property market, this episode is packed with real-life lessons and inspiration.

Connect with Jaymee!

@towngroup

@jaymeeraquel

Connect with me!

Instagram: @abbiewhittaker_

https://www.instagram.com/abbiewhittaker_/?hl=en

Support the show:

1. Share this episode to your stories & tag me!

2. Share this episode with someone you think will love it. 

Tasmyn, Taz, or ‘Coached by Taz’ is a nutritionist and strength and conditioning coach in Moffat Beach. This is a fantastic episode for not only Personal Trainers wanting to know how to grow and scale their businesses, but also for anyone running or managing a fitness business.

Taz discusses her biggest ups and downs of business, contracts debacles, recognising your strengths and weaknesses, the challenges of having your own commercial space, when is the right time to move into your commercial space, and so much more goodness.

Connect with Tasmyn!

@tasmyn.sutton

@coachedbytaz

Connect with me!

Instagram: @abbiewhittaker_

https://www.instagram.com/abbiewhittaker_/?hl=en

Support the show:

1. Share this episode to your stories & tag me!

2. Share this episode with someone you think will love it. 

Jordyn is one of those rare businesswomen who leads with heart, grit, and a whole lot of sparkle. From teaching burlesque in pubs to building an 8-location empire across the Sunshine Coast and Brisbane, she’s created an unstoppable community through her brand Burlesque L’amour. But that’s just one layer of her story.

In this episode, Jordyn gets real about:

• The power of clear and compassionate communication with her team
• How Burlesque L’amour evolved from a passion project to a powerhouse
• Managing mental health while juggling multiple businesses
• Working with her husband (and how that dynamic really plays out)
• Why running a business is the ultimate journey of self-growth and introspection
• And the magic behind her other ventures, Retreat Yourself Collective and Cabaret Company

Whether you’re scaling a studio or building a brand with soul, this episode will leave you feeling seen, inspired, and ready to dance to the beat of your own drum.

Connect with Jordyn!

@jordynleejames

@burlesquelamour,

@retreatyourselfcollective

@cabaretcompany

Connect with me!

Instagram: @abbiewhittaker_

https://www.instagram.com/abbiewhittaker_/?hl=en

Support the show:

1. Share this episode to your stories & tag me!

2. Share this episode with someone you think will love it. 

In this episode, we dive into the world of public speaking, storytelling, and adaptability with Jacqui Maloney, a seasoned public speaking and media training coach. From acting to instructing Pilates, our guest shares insights on how to refine your presence on stage, in front of a camera, and behind the mic.

We explore:

• Maintaining your dream while staying flexible and open to change
• The art of public speaking and stage presence
• The difference between being a social media influencer vs. a powerful public speaker
• How storytelling shapes audience connection
• Lessons from instructing Pilates that apply to commanding a room

Whether you're a speaker, performer, or entrepreneur, this episode is packed with tips to elevate your presence and impact. Tune in!

Connect with Jacqui!

@jacquimaloneycoaching

Connect with me!

Instagram: @abbiewhittaker_

https://www.instagram.com/abbiewhittaker_/?hl=en

Support the show:

1. Share this episode to your stories & tag me!

2. Share this episode with someone you think will love it. 

Crystal’s business journey started in dark times, out of a intention of need and desperation, that
had then flourished into a wildly successful business she then sold, times and intentions shifting,
trauma passed, and clarity gained, she delved into her current business Naruby wellness,
Closed Colonics, Body Sculpting, Skin Tightening, Lymphatic Sculpting Massage, Lymphatic
Facials.
Crystal discusses her interesting transitions through her life while being a business owner, how
her life transitions affected her business transitions, from a place of raw truths, total authenticity.
We discuss:
- Outsourcing, when to do it, how to use your staff to the ultimate of their skill set
- Ego and business- how it controls us and encourages poor decision making
- The most important attributes to attain as a business owner
- How to release trauma- different therapies
Book Crystal referred to ‘The body keeps score’ by Bessel van der Kolk.

Connect with Crystal!
@crystalmckeith
@narubywellnes

Connect with me!
Instagram: @abbiewhittaker_
https://www.instagram.com/abbiewhittaker_/?hl=en

Support the show:
1. Share this episode to your stories & tag me!
2. Share this episode with someone you think will love it.

In today’s episode, we chat with Clinical nutritionist Lynsey Koch about her journey through creating her various businesses based on client needs. From being a nutritionist to developing this nutrient-dense blend that repeatedly works for her client's needs, to creating packages for mothers in different seasons- her businesses have always been built from inspiration of real women. In this episode, we discuss the woman's role in society, how self-care impacts your child, how good nutrition and lifestyle help mothers and the stress they deal with immensely. Abs also gives insight into how she naturally shifted out of a state of depression with Lynsey’s guidance (hint, a big help was tuning into the circadian rhythm) 

Connect with Lynsey!

@seedandsproutnutrition

@nourished.blends

@naturalmummastoolkit

Website

Connect with me!

Instagram: @abbiewhittaker_

https://www.instagram.com/abbiewhittaker_/?hl=en

Support the show:

1. Share this episode to your stories & tag me!

2. Share this episode with someone you think will love it.