In this episode of 'Talking Pork' our guest is Melissa Pepers of Bonbo talks about all things trends. Thinking is at the heart of effective strategy and Melissa’s methodology for turning insights into action allows her to leverage competitive opportunities that emerge in the ever-changing digital landscape.

Combining leading techniques from the disciplines of competitive strategy, behavioural science, design thinking and emerging global trends allow her to transform businesses into ones that powerfully resonate with consumers whilst still feasibly utilising existing business capabilities.