Trending today: IKEA’s master plan to stay in business in perpetuity – by purchasing its own forest, to ensure it will always have a supply of lumber even if the rest of us shlubs wreck all the other trees. (You’d think more companies would actually spend some time thinking about how to stay solvent for the long run, right?)

Want to know what folks are talking about on social media? Every weekday on 97.9 The Hill’s “This Morning with Aaron Keck,” Victor Lewis scours the Internet for the day’s top trending stories, from weird news to wacky crimes to odd business ventures and everything in between. Click here to listen back to all our past What’s Trending segments – and tune in to “This Morning” on 97.9 The Hill every weekday at 7:45 to hear What’s Trending live on the air.

What’s Trending is made possible by Dynamic Electric. Listen now:

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