The Optimized Store Owner Show

What's trending in B2B marketing for 2020


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This one is for all you B2B folks.
Because we like you to be in the know, we’re sharing what’s trending in 2020.
Facts: Bears eat beets.  More than 70% of millennials are included in B2B buying decisions.
Why should you care? The B2B game is changing (clearly) and you’re gonna want to be ahead of the curve. Here are some tips.
Engage Your Prospects With Personalized Communications: Think that templated email is gonna close a sale? Think again. You need to tailor your message to the individual you’re selling to. Tip: Check out their LinkedIn profile or Facebook page. Maybe you have something in common. Roll with it.
Reenergize Your Email Marketing: Email isn’t going anywhere. In fact, it still remains the preferred channel of communication among decision-makers. With 2020 upon us, it’s time to take a closer look at your email marketing. Mailchimp, Campaign Monitor, and Klayvio are great places to start. On a budget? Check out MailerLite.
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