97.9 The Hill WCHL and Chapelboro.com are your headquarters for local news and local voices in Chapel Hill-Carrboro. Every weekday morning, 97.9 The Hill’s Aaron Keck chats with government officials, UNC scholars, business and nonprofit leaders, area musicians, and others in our community as they share their thoughts, their experience, and their expertise on the central issues of today. Click here to listen back to all of Aaron’s conversations – and tune in to “This Morning with Aaron Keck” at 7:30 a.m. on 97.9 The Hill to hear those conversations live.

Trending today: a poll that finds 93 percent of Americans take online reviews into account when making purchases. How do you take reviews into account, when you’re buying things? Victor looks up reviews for household goods, while Aaron focuses on hotel reviews – and clothes, on the rare occasions when he buys them.

Listen:

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