In this Fourth of July-inspired episode of ShelfSense, Cynthia is joined by Sarah Alexander, Director of Customer Marketing at Nixie and one of her first Seed to Shelf assistants, along with her daughter Emily Barstow, a marketing consultant who got her start at Late July Organic Snacks. They share behind-the-scenes stories from the early startup days at Late July and explore how founder Nicole Dawes is once again leading with purpose — this time with Nixie, the only certified organic, zero sugar, zero calorie (non-probiotic) soda line on the market. It’s a conversation about values, innovation, and why working for a mission-driven brand matters — especially when it comes to the sips and snacks we share.

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