Liz Diedrich, founder and CEO of Diedrich RPM (research propelled marketing), provides a variety of helpful perspectives in this week’s One Take CEO Interviews.

One pertains to what’s working best in marketing today. “We’re seeing very dramatic shifts in terms of what is working digitally: Retargeting—the ads that follow you around— has produced huge conversions in of all things hospitality,” she says. “The lesson here is to not give up, to be agile, look at what’s happening and test things.”

Another observation: “Get out there and talk with other people that have your best interest at heart, and take care of yourself, too,” Diedrich says. This may have seemed rather basic a concept pre-Covid-19, but she’s noticed more and more business owners who are instead falling into the trap of hunkering down to fight the pandemic and related recession, alone.

ABOUT ONE TAKE CEO INTERVIEWS Minnesota CEOs share their take on how best to lead during the Covid-19 pandemic and it's unprecedented impact on their operations, and the economy. Each interview is recorded in one take with no edits, and runs 10 to 20 minutes in duration. 

One Take CEO Interviews are produced by Dale Kurschner, a seasoned business leader and former award winning business journalist who today serves as a strategic planning, crisis management and PR/marketing consultant with Platinum Group, Minnesota's most experienced advisory group helping business owners and leaders with extreme challenges including turnarounds and crises.