<a href="http://www.instagram.com/itsjodiebrown" rel="noopener noreferrer" target="_blank">Say hi to Jodie on Instagram</a><a href="http://www.jodiebrown.ca/" rel="noopener noreferrer" target="_blank">Check out Jodie’s website</a><a href="http://www.instagram.com/thevisionaryrising" rel="noopener noreferrer" target="_blank">Follow the Visionary Rising on Instagram</a>In this episode of the Visionary Rising Podcast, host Jodie sits down with Ceels Lockley to discuss the intricate art of designing compelling offers and offer suites in the evolving landscape of online business. Ceels shares her journey from digital marketing to becoming a specialist in offer strategy, and offers practical insights on the importance of creating strategic, buyer-journey-aligned offers. They delve into common mistakes, such as pricing challenges and strategic offer creation, and highlight the necessity of refining existing offers before branching out into new ones. This episode provides tangible examples for both service providers and educators, making it a must-listen for anyone looking to enhance their offer development and marketing strategies moving into 2025.

Say hi to Jodie on Instagram Check out Jodie’s website Follow the Visionary Rising on Instagram In this episode of the Visionary Rising Podcast, host Jodie sits down with Ceels Lockley to discuss the intricate art of designing compelling offers and offer suites in the evolving landscape of online business. Ceels shares her journey from digital marketing to becoming a specialist in offer strategy, and offers practical insights on the importance of creating strategic, buyer-journey-aligned offers. They delve into common mistakes, such as pricing challenges and strategic offer creation, and highlight the necessity of refining existing offers before branching out into new ones. This episode provides tangible examples for both service providers and educators, making it a must-listen for anyone looking to enhance their offer development and marketing strategies moving into 2025.

<a href="http://www.instagram.com/itsjodiebrown" rel="noopener noreferrer">Say hi to Jodie on Instagram</a><a href="http://www.jodiebrown.ca/" rel="noopener noreferrer">Check out Jodie’s website</a><a href="http://www.instagram.com/thevisionaryrising" rel="noopener noreferrer">Follow the Visionary Rising on Instagram</a>In this episode of the Visionary Rising Podcast, host Jodie sits down with Ceels Lockley to discuss the intricate art of designing compelling offers and offer suites in the evolving landscape of online business. Ceels shares her journey from digital marketing to becoming a specialist in offer strategy, and offers practical insights on the importance of creating strategic, buyer-journey-aligned offers. They delve into common mistakes, such as pricing challenges and strategic offer creation, and highlight the necessity of refining existing offers before branching out into new ones. This episode provides tangible examples for both service providers and educators, making it a must-listen for anyone looking to enhance their offer development and marketing strategies moving into 2025.

What’s Working NOW in Offer Strategy (ft. Ceels Lockley)

The Sought After Educator podcast is designed for creative, beauty and hair industry educators + coaches who are ready to grow their brand, book out their education offers, and build a business that lasts.

Hosted by Jodie Brown (hairstylist educator turned content agency owner + marketing mentor) this show goes beyond surface-level tips. 

Jodie has not only built her own successful education business, but she’s also worked behind the scenes on the copy, content, marketing funnels, and branding of some of the beauty industry’s top educators.

Each episode gives you proven strategies, step-by-step breakdowns, and inspiring conversations to help you:

→ Market your online courses, workshops, and coaching programs with confidence
→ Build sales funnels and backend systems that actually work (without the tech overwhelm)
→ Create content and social media strategies that attract the right students and clients
→ Position your brand as the authority in your niche so you become the go-to educator

If you’ve been struggling with visibility, inconsistent sales, or feeling stuck in the algorithm, you’ll walk away from every episode with clarity and an action plan.

The Sought After Educator podcast is where creative, beauty + hairstylist educators learn the marketing, content, and business foundations that turn their expertise into a sought-after brand.

Business

Entrepreneurship

Education

Self-Improvement

Marketing

The Sought After Educator podcast is designed for creative, beauty and hair industry educators + coaches who are ready to grow their brand, book out their education offers, and build a business that lasts. Hosted by Jodie Brown (hairstylist educator turned content agency owner + marketing mentor) this show goes beyond surface-level tips. Jodie has not only built her own successful education business, but she’s also worked behind the scenes on the copy, content, marketing funnels, and branding of some of the beauty industry’s top educators. Each episode gives you proven strategies, step-by-step breakdowns, and inspiring conversations to help you: → Market your online courses, workshops, and coaching programs with confidence → Build sales funnels and backend systems that actually work (without the tech overwhelm) → Create content and social media strategies that attract the right students and clients → Position your brand as the authority in your niche so you become the go-to educator If you’ve been struggling with visibility, inconsistent sales, or feeling stuck in the algorithm, you’ll walk away from every episode with clarity and an action plan. The Sought After Educator podcast is where creative, beauty + hairstylist educators learn the marketing, content, and business foundations that turn their expertise into a sought-after brand.

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What’s Working NOW in Offer Strategy (ft. Ceels Lockley)

What’s Working NOW in Offer Strategy (ft. Ceels Lockley)

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