In this episode of Marketing for Accounting Firms, Matt Banker from Benchmark Growth discusses the common mistakes in marketing for accounting firms with guest Lorilyn Wilson. They delve into the importance of injecting personality into content, focusing on video as a key tool. Lorilyn shares her journey, starting with a successful experiment on TikTok during quarantine. The conversation highlights the need for spiky opinions and a strong point of view in social media content for accountants, emphasizing the value of building a personal connection with clients. Tune in for insights on how to make accounting content engaging and relatable in the digital age.

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