Marketing and communications agencies have a distinct corporate culture. They are fast-paced and driven by tough deadlines alongside difficult client demands. 

The typical agency is often associated with a high-stress, unpredictable, and profit-drive environment. The words "work-life balance" aren't the first that come to mind when we think about how most agencies operate.

Is it possible to build a lifestyle culture that makes a profit, but does it by fostering a healthy attitude towards growth?

In this episode, digital agency founder Ben McKinley shares his thoughts on how agency culture is connected to things like productivity, impact, and value - and why we are seeing more agencies lead not as growth businesses, but as life-style businesses that happen to grow.