In this webcast, Fred Schenker, Jerome Hugues, and Linda Parker Gates discuss the benefits of using a model-based approach to improve the design of a CPS’ embedded computing resources. This is accomplished by (1) building virtual architectural models of the CPS’ embedded computing resources early in the system development lifecycle and (2) using these models to predict computing system constraints and component integration issues. They will discuss the cultural resistance to adopting the model-based approach, and how established justification methods, e.g., Return on Investment, are being used to stifle the adoption. Finally, some alternatives to ROI will be proposed that would be more effective justification mechanisms.