Every good content creator knows we have to understand people for our marketing to perform well. Conducting audience research never really goes away — and for a good reason! Relationships are one of the most important parts of content creation.   That’s why we’re talking about the ICA. It’s one of the most widely-used marketing models… but we prefer a different approach.

Every good content creator knows we have to understand people for our marketing to perform well. Conducting audience research never really goes away — and for a good reason! Relationships are one of the most important parts of content creation. That’s why we’re talking about the ICA. It’s one of the most widely-used marketing models… but we prefer a different approach.

Every good content creator knows we have to understand people for our marketing to perform well. Conducting audience research never really goes away — and for a good reason! Relationships are one of the most important parts of content creation. &nbsp; That’s why we’re talking about the ICA. It’s one of the most widely-used marketing models… but we prefer a different approach.

What's Wrong with the ICA (Ideal Client Avatar) Model?

Learn how to build, grow, and sustain a copywriting business that is personally and professionally fulfilling. Join Jessi Honard, Marie Parks, and guests as they share how you can write copy like the best of ‘em, and create a lucrative career as a writer.

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What's Wrong with the ICA (Ideal Client Avatar) Model?

What's Wrong with the ICA (Ideal Client Avatar) Model?