Kristian Hansen and Marshall Conley are building the slø jeans empire almost entirely on a massive TikTok platform, which provides constant crowdsourcing, propels their marketing, and accounts for over $10 million in estimated revenue potential. And their non-gendered, made-to-order denim is just the start. We talk about applying their "fash-tech" business plan into other clothing lines that need an upgrade, balancing their efforts with carbon offsets, and re-creating a time when quality merchandise was worth waiting for.