A mistake many businesses, large and small, make is to launch into marketing activity without taking the time to think strategically about their approach. This results in wasted time, effort and budget. But where should you start with your marketing?In this episode we talk to Chris Liddle from https://cliddle.co.uk/ all about personalisation of marketing and having a different approach to marketing.Contact Harlands Accountants / The Evolving Accountant Tweet us at @Harlands_NE Give us a fol...