How many emails do you get each day? For most people, the answer is “too many”. And, of the emails you get, what proportion are written in black 11pt Calibri font? 80%? 90%?

Of the emails that you receive, what proportion of them do you read, digest and act upon? 10%? 20%?

It seems to me that email is becoming (has become?) another form of “white noise”. Sure, every now and again, you’ll see an email from your boss or an important client which will grab your attention – you might even have a rule set up within your email program to highlight those ones. But how much critical information is just getting lost in the flood?