 Struggling to stand out? Perhaps your business has been rolling for some time, but the seas are getting crowded and you’re not standing out. It’s time to brand outside the box. In this episode brand personality specialist, Carrie Thomas-Omáur explains how to understand your customers' core drivers to connect on a right-now level and create raving fans by understanding your brand archetype. At the end of this episode you will:   What really drives your clients to buy  Your customers thought process when considering your offer  Understand brand archetypes and how to find yours  First steps to laying out the visual representation of your brand    To learn more, visit the show notes   Get Connected! SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community

224: What's Your Brand Archetype - with April Beach and Carrie Thomas-Omáur

The ultimate online business podcast that delivers trainings most consultants charge thousands for, with proven strategies to grow and scale your business online. April Beach hosts the weekly podcast to help you design, launch and scale your business, with a rare behind the scenes look of what it really takes to build an impact brand for high profit, deep purpose, and lifestyle freedom. 

Each show delivers expert steps to build your service business including offer strategy, online marketing, branding, service development, sales, how to scale, launch expertise, speaking, writing, coaching, PR and more. Shows include crazy-good bonuses, implementation worksheets, free courses, surprise extras, an online community, and no annoying advertising! 

We don’t hold back!  It’ll feel like April Beach and guest experts are sitting right beside you revealing insider truths and trusted business knowledge. Her unfiltered style of teaching what it takes to build a profitable company and design the future you want, and her ability to simplify business growth, comes from her lifetime of experience as a lifestyle entrepreneur, and over two decades coaching women founders. 

podcast@sweetlifeco.com

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 Course Creators: License Your Way to Growth. In this episode, we're diving into the major question that's on many of your minds: Can I license my course, training, or content? If you're a coach, consultant, author or speaker with valuable trainings and content looking to license to other companies, you've come to the right place. We're peeling back the curtain on the prerequisites for licensing to help you gauge if your content is ready for the next step. This isn't for newbies still finding their footing – we're looking at established business owners who are already good at what they do. If you're wondering how to leverage your expertise and extend your influence, then this is for you.    We cover the key ingredients that make your content license-ready. You might be surprised to learn that your program doesn't need to be fully built before licensing— in fact, it's better if it’s not. Save yourself time and adopt a strategic mindset to turn your proven methods into licensing gold. I share insights on positioning your business for the future and discuss how important it is to think about how licensing will shape your brand in the long term. Plus, you'll hear an inspiring case study about a client who licensed her yet-to-be-created course for a whopping seven-figure sum!    End Results:   You'll be positioned to start considering if licensing is a suitable growth strategy for your business.  Understand the necessity to provide predictable, transformational, measurable results through your content.  Gain insight into the strategic foresight required for long-term thought leadership and brand positioning.  Discover the potential to turn your expertise into a licensed program, even if it's not fully developed.  Learn from real-life success stories to inspire your own journey in content licensing.  Resources Mentioned:  Free licensing business growth tools: visit sweetlifeco.com  Licensing 101 Video: licensing-tools.com  Million Dollar Licensing Offer Masterclass: For those who need guidance in curating their curriculum for licensing.   Grab all the resources in our show notes https://sweetlifepodcast.com/322

322: Can I Sell My Trainings to Other Companies?

 Why is content licensing one of the fastest ways to scale? If you’ve been establishing your expertise in your domain and possess a trove of valuable content that other businesses could benefit from, this episode of the SweetLife® Podcast is curated with your needs in mind. What we’re talking about today isn’t just an opportunity to broaden your business horizons—it’s a transformative approach that can substantially enhance your profit margins and free up your time. I share insights that are particularly important for subject matter experts, coaches, consultants, speakers, authors, and leaders who are looking to upscale the dissemination of their knowledge without increasing their workload.    In this podcast, we unpack specific strategies that fundamentally change the traditional growth model. From sharing firsthand how I licensed a single course and exponentially multiplied its reach, to discussing the potential of licensing your content to other companies who can then market your intellectual property. We cover the successes of content licensing, the practical steps in the process, and how I have helped clients in the past decade, utilize these strategies to reduce their effort while massively scaling up their businesses. My experience and the case studies we dive into serve as a testament to the substantial impact that wisely implemented content licensing can bring to your enterprise.    Key Takeaways from Today's Episode:   Get to grips with the actual mechanics of content licensing and how it can act as a catalyst for rapid business scaling.  Hear inspiring stories and case studies that demonstrate the successful implementation of content licensing from my clients and me.  Discern specific strategies for using content licensing to multiply your reach without proportionally increasing your effort, time, or costs.  Discover who is best suited for content licensing — it's aimed at established professionals armed with content ready for wider distribution.  Learn how one course or training can be licensed in various ways, from individual trainers to large organizations, for broad-reaching impact.   Content licensing isn't just a buzzword; it's a robust business model that can augment the reach and profitability of your content. We're talking about a strategic movement that could revolutionize the way you think about and engage with the growth of your business.   For more, visit the show notes https://sweetlifepodcast.com/321

321: Why is Content Licensing The Fastest Way To Scale?

 We’re starting a new series focused on the transformative power of content licensing - a strategy to scale your business, increase profits, and gain more free time. If you're an established business owner adept in your field and curious about content licensing, this episode is specifically curated for you. However, if you're new to the business world, I suggest revisiting our past episodes to build your foundational knowledge first.    In this episode, we dive into the nitty-gritty of content licensing. What is it, exactly? How can it be a pivotal part of your business growth? I’m here to unpack these questions, offering clear insights and strategies. Content licensing isn't just a concept; it’s a viable option for expanding your business reach. We're going to discuss how leveraging the courses, trainings, and content you've already developed can open doors to new opportunities. Through real-life examples and case studies, you’ll see how content licensing has been a game-changer for many, including myself and my clients.    Key Takeaways from Today's Episode:   Deep Dive into Content Licensing:  Get a comprehensive understanding of what content licensing involves and how it can be a turning point for your business's growth.  Real Business Cases:  Learn from stories and case studies that illustrate the successful application of content licensing in various businesses.  Strategies for Scaling Up:  Discover specific strategies for using content licensing to not only enhance profits but also to assert your expertise and thought leadership in your niche.  For Whom It’s Meant:  This episode is tailored for those looking to significantly upgrade their business operations. If you're not yet at this stage, our previous content will be more suited to your current needs.  Exclusive Insights and Tips:  Benefit from the direct experiences and advice I share, grounded in proven success and practical application.   In this episode, we're talking about leveraging what you've already created to add value to other businesses and, in turn, to your own. It’s about understanding the strategic importance of content licensing and how it can radically change the way you do business. So, let's get started on this exciting journey to unlocking the full potential of your content!    For more, visit the show notes by going to https://sweetlifepodcast.com/320

320: What is Content Licensing?

 This episode is a treasure trove for established coaches, consultants, subject matter experts, and service-based entrepreneurs who've been serving clients and are ready to take things up a notch. We're delving into 10 innovative strategies to boost your revenue by $50,000 in the next six weeks. It's all about actionable advice, proven systems, and strategies that April Beach has refined over 27 years as a business coach. However, if you're just starting out, this might not be the episode for you just yet. Remember, this is about matching your dedication with the right strategies to build a profitable consulting and coaching business with integrity.    In this episode we're diving deep into specifics. Expect to learn about personalized mentorship and the unique advantages it offers, like connecting deeply with your clients and sharing your hard-earned wisdom. VIP days, another gem, provide an intensive, focused experience that can significantly uplift your business. And let's not forget about course licensing  “quick  sales” – an ingenious method to extend your reach and earnings without the heavy lifting of delivery. We’re also unpacking 7 more powerful ways you can bring in extra money like planning retreats, launching new programs, and effective cost-cutting, and more. All are designed to elevate your business swiftly and effectively.     Takeaways:    Enhanced Revenue Strategies: Learn techniques to significantly increase your income in a short time frame, specifically designed for established professionals in coaching and consulting.  Business Growth Insights: Gain insights into unique and practical strategies, such as personalized mentorship, VIP days, and licensing your content, to expand your business reach and enhance client engagement - plus 7 more options to choose from.   Operational Efficiency: Discover ways to optimize your business operations, including revisiting past programs and smart cost management, to maximize profit fast.    For the bonuses and the transcription, visit our show notes https://sweetlifepodcast.com/319

319: 10 Ways To Make 50K In The Next 6 Weeks

 This episode is tailored specifically for you if you're an established subject matter expert, coach, consultant, strategist, service provider, or if you're deeply entrenched in the B2C model but feel the pull towards transitioning to B2B. April Beach, a seasoned business strategist with over 27 years of experience, guides you through this critical juncture in your career. This episode is crucial because it addresses a common yet challenging pivot point: shifting your business model while leveraging your expertise and maintaining a balanced life.      April Beach delves into the intricacies of transitioning from a B2C to a B2B business model. You will learn about:   Recognizing when you're ready for this shift and how to initiate the move.  Strategic questioning to align your future business goals with personal aspirations.  Techniques to repurpose your existing B2C offerings for a B2B audience, such as through licensing and embedded partnerships.  Exploring high-level strategic consulting for B2B, to understand and cater to the new audience's needs.     At the end of this episode you will:   This episode is a deep dive into how you can redefine your business model while keeping true to your expertise and creating a work-life harmony.     Self-Reflection is Key: Understand the importance of your legacy and how you want to be known in your industry. This will influence how you transition and what parts of your business you carry forward.  Designing Your Future Work-Life: Consider who your new clients will be in a B2B context and how this will change your work dynamics, from daily interactions to the nature of your engagements.  Leveraging Existing Assets: Explore how your current B2C offerings can be transformed into B2B solutions, such as through licensing or partnerships, allowing for a smoother transition.  Embracing Strategic Relationships: Engage in high-level consulting in your new B2B sphere to build relationships and gain clarity on what these clients need and value.  Simplicity and Impact: Learn how transitioning to B2B can often simplify business processes and amplify your impact, potentially leading to more significant results with less direct effort.     By the end of this episode, you'll have a clearer vision of how to navigate the shift from B2C to B2B, making strategic decisions that align with your long-term goals and lifestyle aspirations. Tune in to uncover insights and strategies that will empower your journey into a new realm of business.    For more, visit our show notes at https://sweetlifepodcast.com/318

224: What's Your Brand Archetype - with April Beach and Carrie Thomas-Omáur

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