Branding and marketing are in the same room, but they’re not the same thing. Branding involves capturing the essence of who you are in a few pithy words—the right words in the right order. Or maybe it involves how the people who work with you feel about the way you work, the things you create, or the services you provide.

We feel pretty secure about the Gifted Underachiever brand, but if you weren’t aware, we also underachieve in other areas. (That’s a joke, folks!)

Listen in as we realize that our respective creative businesses could use much better branding.

And when you’re done listening, please, let us know what your brand is all about. How do you articulate it in (say) 25 words or less?

Questions for Listeners:

* What’s your brand?

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For Further Exploration:

What is Branding? 4-Minute Crash Course (short on details, long on perspective)

Bro lays out The Creative’s Guide to Personal Branding

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