With each of your business interactions and pieces of content you publish comes an opportunity to change the status of your brand reputation.

If you’re not that well established or fairly new in your industry, you may be thinking, “What’s a brand reputation? I don’t have a brand reputation.”

Every business has a brand and every brand has a reputation. You already have a reputation in your industry because of how you’re showing up as a speaker, coach, or consultant. If you’re just getting started, your reputation may obscure and your targeted audience may be indifferent for now because they don’t know who you are.

How does your brand, your business, show up to your audience?

What are the areas where you would love to show up more or better for your target Market?

The good news is it’s easy to start pouring more meaning into your brand through great content, better response times to messages, and more effective products or services.

Today is about focusing on one action. What’s the one thing you can change today to have a better brand reputation in the next week?

Write down your action and block out time this week to start working on that one action. Once that’s done, then find the next action and keep following that process to see your brand reputation grow and improve.

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”