Besides creating and keeping a customer, what is your business purpose? Do you know how to communicate it to your employees and clients? 

At the beginning of their careers, most people work because they have to. However, with time and experience, they start to value other drivers besides a paycheque - recent discussions about employees’ changing needs in the post-pandemic workplace prove that.

Having a clear business purpose or mission statement might help you attract new talent, motivate your team beyond financial factors, and bring new customers. 

Listen to this podcast episode to find out more!