We continue on with our series about James Clear's book, Atomic Habits.

https://www.youtube.com/watch?v=kdqNhcxdudo

Transcription

What is your deepest desire?

Hi, I'm Brian Pombo. Welcome back to Brian J Pombo. Live.

Today I'm going to be talking about what author James Clear talks about in Atomic Habits, where he discusses your deepest desire and what's every human's deepest desire.

I'm going to get into that in a second, I want to cover some other pieces. This is all from the second law section of his book where he talks about making it attractive. So if you're looking to build good habits, or get rid of old habits, the way to get rid of old habits is to make something unattractive.

The way to get a new habit is to make it attractive, it's difficult because most new habits, the real problem with it is the attraction we have is down the line, you know, it doesn't usually start out good usually starts out painful, uncomfortable, whatever, not tasty or what have you.

No matter what a good habit is, it usually starts out undesirable and ends up desirable in the long run, a bad habit goes the opposite direction. So it's a funny dichotomy. But he talks about making things attractive if you're wanting to make a good habit. And this is this can be said in both directions.

So we talk a lot on here about business, and the concept surrounding marketing and how to get your word out there, get whatever it is that you're trying to get people to do. getting it out there. In fact, I wrote a book, 9 Ways to Amazon-proof your business, it's all about how to stand out, it's all about how to be out there. By the way, if you want a free copy, you can go to AmazonProofBook.com.

But back to this one. And I don't get any money for atomic habits, just so you know, I just I've really enjoyed the book. So I wanted to go through and give a quick, quick little, little piece review of this. The interesting thing about making things attractive is it ties back into marketing.

So it actually ties back in all forms of marketing. So whether you are trying to sell a country on your political vision, or whether you are trying to encourage a close family member to do something that would be good for them, the same thing is true, you need to be able to make it attractive to them. And you need to be able to hit that second piece of the four-step process of building a habit. That second piece is called craving.

And that's how you get there by making something attractive a person has to crave what it is. So one of the best parts in this book.

Well, I say that over and over again, it's not really the best part of the book, one of the best parts in this section that I just happen to be looking at today is he's talking about the fact that they went through and they started looking at dopamine spikes.

So dopamine is that substance going into your brain, the hormone or what have you. That is a pleasant reward into your brain, right for doing a certain thing. And it happens when you do bad things. And it happens when you do good things. But it happens none nonetheless, you're always going to have a certain amount of dopamine in your system.

In fact, they found that if you don't have any dopamine, you won't have any desire to do anything. And you'll probably die of starvation because you have no desire to even eat. So that's an interesting idea.

But that it says that they went through and they started seeing at what point dopamine spikes happen, especially if you're talking about someone with bad habits,