Which Digital Business Model Is Best for Your Future?

In their book What's Your Digital Business Model?: Six Questions to Help You Build the Next-Generation Enterprise, MIT digital research leaders Peter Weill and Stephanie Woerner provide a powerful yet straightforward framework to help managers and executives clarify where they are currently in an increasingly digital business landscape and highlight what's needed to move toward a higher-value digital business model.

This excerpt from chapter 2 of the book offers a description of four distinct business models from the authors' research, each within a quadrant representing different capabilities and varying average financial performance.