Personal branding is a very big thing these days. Your brand is what you stand for; a uniform perception or impression others have of you emanating from your experience, expertise, competencies, actions, or achievements within your center of influence, industry, or the marketplace. As a leader, would you work for you? Or would you keep looking for the right leader to work for? Would you buy your leadership brand or would you buy from somebody else? Your leadership brand is always projecting itself and like all brands, your leadership brand is under constant scrutiny by your direct reports, your leadership team, peers, and all others interested in your work. Your leadership track record, your leadership brand will greatly affect your relationships, your results, career progression, and opportunities. Take a critical look at your leadership style. You might need a branding makeover.