In this episode, Jennifer, Daniel, and Patricia talk about the difference between a Unique Selling Proposition (USP) and a Market Dominating Position (MDP).  It's not only in terms - there is a clear difference between a USP and MDP and how you use them makes a difference to your marketing and overall success.

Listen in and see what nuggets you can get and how you can use an MDP to help you grow your business, because It's the Bottom Line that Matters!