Building an Author Platform is something I talk about often and I have delved into various aspects of that through my blog, but today in this episode, I thought I would give you an overview of marketing for authorpreneurs to help you either create a plan and put it into place or tweak the plan you already have.

So many authors are disappointed when their books don't jump off the shelves all by themselves. They might have been dreaming about earning a living from writing most of their lives and their experience - the experience of most authors - is vastly different to the dream.

In fact, most authors in Australia earn an average of $10K per annum or less and that leaves a huge gap that has to be filled in order to make the comfortable living they want and deserve.

So, what can an author do to change that? Let's look at this strategically.