In the world of startups, catering to different target groups or customer personas is crucial. Identifying the more complex category of users is essential for success. For example, Uber faced the challenge of onboarding drivers and riders simultaneously. Focusing on onboarding drivers first ensured a better user experience for riders, attracting even more riders to the platform. To build a successful customer persona, startups must design their products to incentivize the more complex category of users effectively. This strategy will lead to increased adoption and overall product success.