Joe's building his second $100M+ company — and this time, the blueprint looks completely different.

As Joe begins his investor journey for Go Brewing, what he's learning is forcing him to rethink how he sees the business from the ground up. In this episode, Joe breaks down why top-down market projections fail with serious investors, how he built a store-level sales model that actually predicts performance, and why the most valuable thing he's selling might not be the beer at all.

Key Takeaways:

For: Entrepreneurs thinking about their first or second raise, founders trying to understand what investors actually want to see, and anyone building a business that touches physical inventory or CPG.

Topics: Investor strategy, bottom-up financial modeling, capital efficiency, unfair advantage, CPG vs. SaaS risk, building to acquisition, AI in business operations