We kick off a new chapter of the show — recording in our freshly built (and freezing) studio, “The Icebox.” For the first time, we’re in the same room, amping up the energy and bringing fresh insights from marathon Whatnot breaks.This episode dives deep into the business, chaos, and fun of live card breaking, from 14-hour Chrome F1 sessions to testing out Gary Vee’s V-Friends super stickers. Expect war stories, lessons learned, and tips for anyone trying to crack the Whatnot game.What’s InsideNew Studio Vibes: Ribbon-cutting, setup details, and why it feels like an icebox.14-Hour Live Break Recap: Behind the scenes of Topps Chrome F1 and Gary Vee stickers.Auction Formats That Work (and Don’t): Wheel spins vs. pick-your-team formats.Community Power: How regulars and even strangers fuel Whatnot shows.Tech Hurdles: OBS struggles, camera setups, and lessons on streaming.Giveaway Strategy: When to put a big card on the line to drive engagement.Marketplace Realities: Pricing breaks, cancellations, and playing the long game on Whatnot.Graded Wall Segment: The Mickey Hatcher “big glove” card makes its debut story.Growing Trends: From high-end watches to candy shows — Whatnot niches exploding.Breaker TakeawaysPivot formats if pricing flops — flexibility = profit.Consistency and community are more valuable than short-term hype.Giveaways can build buzz, but don’t eat your margins.Learn from other breakers — tech tips, pricing, and engagement tricks.Track data (day, time, fees, margins) to optimize your schedule. We’d love your feedback on the new studio setup, your own breaking stories, and your tips for navigating Whatnot. And don’t forget — join our future breaks for a chance to land on the wall of graded cards.