Royal Bank of Scotland’s David Wheldon and ISBA’s former Director of Advertising & Media Bob Wootton chat about the changing role of the CMO, the end of the ‘lead agency’ concept, the challenge of a fragmented media landscape and the danger of seductive digital metrics.

Royal Bank of Scotland’s David Wheldon and ISBA’s former Director of Advertising &amp; Media Bob Wootton chat about the changing role of the CMO, the end of the ‘lead agency’ concept, the challenge of a fragmented media landscape and the danger of seductive digital metrics.

Wheldon 'n' Wootton

We invite guests at different stages of their business careers into our dog kennel to chew over the issues that matter to them and dig up some tasty morsels for listeners. 
Curated by Propeller Group Chairman Martin Loat.

Business

We invite guests at different stages of their business careers into our dog kennel to chew over the issues that matter to them and dig up some tasty morsels for listeners. Curated by Propeller Group Chairman Martin Loat.

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Wheldon 'n' Wootton

Wheldon 'n' Wootton

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