A cold call on my personal mobile this week turned into a useful reminder.

The call wasn't malicious. The pitch wasn't terrible.

But within a minute it became clear we were in the same line of work.

In this short Inside Out episode, I unpack how cold calls and outreach can go wrong not because the execution is bad, but because the context is missing.

Marketing and sales are investments of time, money, and attention. When the who isn't clear, even good effort can quickly backfire.

This episode is a simple reminder to slow down just enough to do the homework, understand the context, and make sure your effort is aimed in the right direction.