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At the time, everyone involved believed the promotion was carefully controlled.

In the early 1990s, a global soda brand launched a nationwide campaign that promised life-changing prizes to everyday customers, built on systems that were assumed to be airtight. But when reality diverged from those assumptions, the company found itself facing public outrage, legal pressure, and a crisis that spread faster than anyone anticipated, revealing how small breakdowns can overwhelm even the largest organizations.

From bsnsBloopers, the longer-form podcast about the business decisions that went completely off the rails, followed by a short debrief breaking down what happened and why.

Written and hosted by Ron Trucks. Research and editing by Rodney Russ. Sound design by Angela Cahoy. Music by Cody Martin and Soundstripe.

For more business stories, visit www.bsnsDAILYpodcasts.com

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