09.13.2021 - By Chip Griffin and Gini Dietrich
We talk with a lot of small PR and marketing agency owners who are weary of their own businesses.
They feel overworked, underpaid, and burned out.
What is the cause of this feeling and what can you do about it?
That’s what Chip and Gini explore on this episode of the Agency Leadership Podcast.
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Chip Griffin
Hello, and welcome to another episode of the Agency Leadership Podcast. I’m Chip Griffin,
Gini Dietrich
and I’m Gini Dietrich,
Chip Griffin
and today,
Gini Dietrich
I can’t wait.
Chip Griffin
I’m just I’m so, so tired, Gini, I don’t, I don’t know that I can continue. So maybe we should just give up on this podcast. Okay, right after this. You almost threw me I almost didn’t have a chance to come up with an idea. Because, as we talked about, I do not come into an opening with any idea what is going to come out of my mouth? Not a single clue. I hadn’t thought about it at all. So as you’re talking, I’m rewinding in my head, what we’re going to talk about, okay, all right. In the most awkward possible way. Yeah, so yeah. So, so we are going to talk about fatigue, but we’re not going to talk about our own fatigue, although I am tired this week. It’s been it’s been one of those weeks,
Gini Dietrich
it’s been a year and a half, what are you talking about? A
Chip Griffin
year and a half, or six months left on our sentence? Or maybe? Hey, let’s not depress ourselves any further. Because we’re talking about your depression today, you the listener, you who are tired of your agency and the business that you’ve got, and you just can’t stand it anymore?
Gini Dietrich
Yes. So David C. Baker posted on Twitter helped me speculate. Why do you think there’s so much fatigue right now? And I think it’s an interesting question, because of agency owners and their business because there is fatigue, there’s fatigue.
Chip Griffin
Where are you in business? Right? We all know why we’re just tired too. Are there lots of reasons why retire generally, but weary of the business? In other words, why am I doing this?
Gini Dietrich
Why am I doing this? What you know, what am I getting out of this? Can I have I built something that I can sell? Or, you know, provide a legacy for or anything like that? Like, I’ve certainly been there? I’ve certainly been there more times than I’d care to admit where you’re just like, what am I doing? You know, should I go back and work for somebody? Because this is terrible. Um, I’ve always managed to get myself out of it, too. But there, I think there are some
Chip Griffin
what I wouldn’t give to watch you have to work for somebody. Oh, I
Gini Dietrich
I’m willing to bet it would last maybe 90 days, maybe. And that’s probably being pretty optimistic.
Chip Griffin
I bet you could make it work a little bit longer.