How AI is flooding job markets, stressing recruiters, and revealing the myth of digital efficiency.

Everyone says AI will make business more efficient — but what if that’s the wrong metric? In this episode of The Digital Shift, HR strategist and former CEO Daniel Friker exposes how AI is quietly making some systems worse, not better, especially in hiring and workforce management. From broken job portals drowning in 250+ AI-assisted resumes per role to small businesses overwhelmed by tech they don’t understand, we’ll break down the growing disconnect between executive AI mandates and functional reality — and explore why the illusion of efficiency may be the biggest risk of all.

Where to find Daniel Friker

• LinkedIn: https://www.linkedin.com/in/daniel-friker/

Learn more about Foxit: https://www.foxit.com/?utm_source=youtube&utm_medium=social&utm_campaign=podcast

Interested in being a guest on the show?

• Find us on Matchmaker FM: https://www.matchmaker.fm/show/the-digital-shift-b05ef6