Most people still see AI as just a research tool for negotiations, but that belief is outdated.

In 2024, Amazon announced that AI agents were negotiating supplier contracts and cloud-service pricing directly with partners, analyzing patterns, adjusting concessions, and closing deals more quickly and sometimes more effectively than human teams. This wasn’t just experimentation. It was operational. It worked.

Negotiation is no longer solely a human skill. It’s evolving into a hybrid approach: partly strategic, partly relationship-focused, and partly AI-led.

In this Insights episode, we examine what AI negotiators can currently do, how they will transform deal-making, and what leaders must begin doing now to remain competitive as AI progresses from being an assistant to an active participant.

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