AI in Qualitative Research

When AI Misses the Point: The Car Wash Challenge


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A simple car-wash prompt reveals why AI can sound helpful while missing the actual goal. In this episode, we explore what this means for AI literacy, context, and qualitative research — and why QInsights is designed to keep researchers actively involved in the analysis instead of leaving interpretation to the AI alone.


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AI in Qualitative ResearchBy Dr Susanne Friese