In our introductory episode of the Sales with Darren podcast, I break down two conversations I've been having a lot, which boils down to this: am I ready to drastically increase my budget.

There's some great insights I'm sharing not just to sales people, but marketers struggling with messaging.

At the end of the day, your ROI is determined by the amount of time you save. It's a tough sell to make, especially when you're selling software that isn't a part of the prospect's workflow yet, but one that turns the salesperson into an educator for the mutual good of you & the client.