As we’re all aware, COVID has turned the way we do business upside down. In episode 7, Andrew chats with Olivija van Heerwaarden, Marketing & eCommerce Manager at CWM Homewares, about her company’s experience on this rollercoaster. Olivija shares her insights and explains how CWM have found technology and innovation to be key - not only in weathering the pandemic, but emerging even stronger than before. Virtual showrooms, clickable catalogues, and a robust eCommerce platform are the kind of tools that have allowed CWM to stay agile and connected to their customers. But going from B2B to a D2C (Direct-to-Consumer) model isn’t as simple as you might think. Join Andrew as we discover the challenges of going D2C when your bread & butter is B2B!

************************************************************************************************

Connect with Andrew:

·        Email – [email protected]

·        LinkedIn – https://www.linkedin.com/in/andrew-rogencamp-42b0141a/