It all started with a piece of fruit.

Story illuminates opportunities. Story shows you the way from idea to execution to exponential growth. That's exactly what story has done for Stephen Rose, who, with his wife, Jessica, owns The Peach Truck - a household name in Nashville that's becoming a lifestyle brand throughout the Southeast.

Stephen built his business from the beginning with story in mind. He's never lost sight of what got him started, and in this episode we learn how Stephen has been savvy in approaching that why in unconventional ways. Ways that, in just a few short years, have led to growth, success, and personal freedom.